Handling Customer Objections

Audio • 10 minutes

Learning Objectives

  1. Explore what a customer objection is
  2. Examine why handling customer objections well is vital to business success
  3. Identify simple and practical actions on how to handle customer objections

Lesson Description

This lesson covers customer objections and how you can handle them successfully to turn them into an advantage for your business. Customer objections are inevitable and can initially feel stressful, but you can navigate them easily with active listening and mutually beneficial solutions. We cover what exactly objections are and how valuable they can be. We examine how to retain customers, focus on value, and provide helpful evidence to make your case. Empathy, preparation and a positive attitude are essential.