Prospecting Like a Pro: Finding and Engaging Your Ideal Customers
Audio • 12 minutes
Learning Objectives
- Identify high-potential prospects using data-driven insights.
- Describe multiple prospecting methods beyond traditional cold outreach.
- Apply techniques to start meaningful conversations and improve sales engagement.
Lesson Description
Struggling to get responses from potential customers? You’re not alone. Many sales professionals fall into the trap of sending generic messages, making cold calls without research, and relying on outdated prospecting methods. This lesson will help you prospect like a pro by identifying the right buyers, using multiple outreach methods, and leading with value instead of a sales pitch. We’ll cover how to personalise outreach, start meaningful conversations, and use social selling to build better connections. You’ll also learn how to refine your approach based on real-world feedback to boost engagement and close more deals. If you’re ready to turn cold outreach into real opportunities, this lesson is for you.