How to Connect with Your Audience

Audio • 11 minutes

Learning Objectives

  1. Establish your personal credibility
  2. Create an emotional bond with your audience
  3. Convince your audience with evidence and storytelling

Lesson Description

This lesson focuses on the three factors an audience wants from a speaker. Once you know them, you’re guaranteed a bigger and more loyal audience for all your hard work. All of us are bombarded with too many articles to read and too many videos to watch. Your audience – readers, watchers and listeners – decide to follow or reject you in a microsecond. But what would it be like if you understood how they chose? This lesson is a guide to establishing your personal credibility, bonding emotionally with your audience, and convincing people with facts and storytelling structure.