Your Perfect Sales Call, Role Modelled
Audio • 42
Learning Objectives
- Apply a structured, six-step framework to conduct effective, prospect-led sales calls from preparation through follow-up.
- Analyse a model sales call to identify key techniques and explain the rationale behind their effectiveness.
- Demonstrate confidence and leadership during sales conversations by adapting tone, pacing, and body language to different delivery formats.
Lesson Description
Sales is a skill that requires muscle memory and the best way to build it is by listening to a real sales scenario. In this audio lesson, Robin Waite and Adam Lacey engage in a live, unscripted role-play of a first sales call. Together, they navigate the six-step sales process, from setting the agenda and asking purposeful questions to pitching a solution and handling objections. The discussion includes both a positive and a more challenging outcome, offering listeners tangible advice and insights into the psychology of sales conversations.