Your Perfect Sales Call, Role Modelled

Audio • 42

Learning Objectives

  1. Apply a structured, six-step framework to conduct effective, prospect-led sales calls from preparation through follow-up.
  2. Analyse a model sales call to identify key techniques and explain the rationale behind their effectiveness.
  3. Demonstrate confidence and leadership during sales conversations by adapting tone, pacing, and body language to different delivery formats.

Lesson Description

Sales is a skill that requires muscle memory and the best way to build it is by listening to a real sales scenario. In this audio lesson, Robin Waite and Adam Lacey engage in a live, unscripted role-play of a first sales call. Together, they navigate the six-step sales process, from setting the agenda and asking purposeful questions to pitching a solution and handling objections. The discussion includes both a positive and a more challenging outcome, offering listeners tangible advice and insights into the psychology of sales conversations.