Why Video Shorts
Drive Real Workplace
Learning Usage

Short-form video isn’t just popular, it’s how people now choose to learn.

For platforms and L&D teams, that means…

  • Higher engagement.
  • More repeat usage.
  • Measurable adoption.

Assemble You brings video learning into the formats people already consume every day, so lessons are watched, not ignored.

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Video Shorts Learning
by the Numbers

Short-form video isn't just entertainment - it's how your workforce is already learning. Our 2024 survey revealed:

92%

find short videos on social media an effective way to learn.

83%

already use social media to learn.

52%

intentionally use it for this reason.

31%

say they unintentionally learn while using it.

89%

would engage with technical learning if supplied with short, informal videos.

Learning in the Format People Already Choose

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Traditional eLearning asks people to sit down and focus.
Video shorts fit into how people already behave.

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  • 2–5 minute expert-led videos
  • Designed for scrolling, not scheduling
  • Built for quick wins and repeat viewing
  • Accessible at the exact moment of need

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Video shorts don’t just get started. They get finished, repeated and shared.

From Scrolling to
Skill Building

70% of people under 30 spend multiple hours a day watching short-form video.

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Why compete with that behaviour when you can build learning into it?

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When learning feels like content people already consume:

  • Engagement increases naturally
  • Repeat usage becomes habitual
  • Platforms see sustained activity instead of one-off completions

This is what drives real adoption and real results.

Why Video Shorts Outperform
Traditional Learning

What This Means for
Your Platform or Programme

When you introduce video-short learning:

You increase daily and weekly platform usage

You create content people return to voluntarily

You differentiate from traditional, static libraries

You strengthen renewals and expansion conversations

This isn’t just better content. It’s a better usage model.

Microsoft 365 Video Shorts by Assemble You

Expert-led by Microsoft MVP Deb Ashby, our video shorts turn everyday Microsoft tools into practical, real-world skills.
With 200+ short lessons across Excel, Teams, PowerPoint, Outlook and Copilot, the library is designed to drive adoption, build confidence and improve productivity.
Built for real work. Designed for repeat usage. Constantly evolving with Microsoft.